What Makes Your Christmas? | Waitrose TV Ad

WAITROSE ADVERT 2015 – unseen text analysis

 

1.How are media forms used to make the advert interesting and persuasive?

2.How are families represented in the advert?

3.How does the advert portray the brand values of Waitrose?

4.As well as its TV and other internet site screenings, this advert has so far been viewed 634,130 times on Youtube. It has 911 likes and 406 dislikes. Why is this advert popular? Why might people not like it?

 

https://www.youtube.com/watch?v=70zjxza3Jqs

Cinematography in detail

cinematography in major detail.pptx by bob keats

Demographics and Psychographics - revision

June 12 - Simpsons resources

Please complete all questions by Monday 16th November, 2015 - on your blog. Thanks!

A full set of resources are in the common drive: O:\Media\1111Baines\AS LEVEL YEAR 12

Here are the questions:

And here's a link to the extract - remember it's the EXTENDED TITLE SEQUENCE ONLY -
http://tvpot.daum.net/v/v51b1tStMxzMussxtoG84rw
WATCH IT!

STEP-BY-STEP GUIDE TO MAKING YOUR MUSIC VIDEO: (draft 1)

STEP-BY-STEP GUIDE TO MAKING YOUR MUSIC VIDEO:

1.       Research  - TASK: - Embed 3 music video on your blog– for each one, answer the following questions:

         i.            Who are the artists, producer, director and production company behind it?

       ii.            What is the record label?

      iii.            Who are the target audience?

     iv.            Is there a narrative? If so, what’s the story?

       v.            Describe some of the cinematography; including camera work, editing, filters & special effects.

     vi.            Describe the mise-en-scene  – costume, lighting, make up, props, ‘acting’ etc.

    vii.            What make it successful?

 

2.       Decide upon the artist/group – real or imagined – must NOT be signed to a record label – it’s best if it is someone you know or yourself – they must be available when you need them to be. – PUT EVIDENCE ON YOUR BLOG

3.       Decide whether your video will be performance, combination (performance & narrative) or narrative only. The middle one – combination – is strongly recommended. – PUT EVIDENCE ON YOUR BLOG

4.       REPRESENTATION & AUDIENCE Write a blog entry discussing the ethos of your chosen band or artist – how do you want them to be represented? What message are you putting across? Who is your target audience? – use the following categories: fans of… (example: ‘fans of Metallica will like this artist because…’)/ audience demographics & psychographics

5.       Audience survey – design a quick survey and send it round electronically – you want useful data from representatives of your target audience but you can’t spend too long on this.

6.       Evaluate your survey – blog your findings – say specifically how the new data will inform your production design decisions.

7.       Storyboard your video – remember – it is only the first 2 minutes – so the song doesn’t need to play out – if you are making it for an actual artist – it is better to storyboard and make the whole video – then just submit the first 2 minutes. – PUT EVIDENCE ON YOUR BLOG

8.       Plan your photoshoot – the photoshoot is a location reconnoitre – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG

9.       Make a list of equipment you will be using – including model, make, specifications etc.

10.   Create a Call Sheet – this is the plan for the shoot, including contact numbers – send to everyone involved. – [You will be given a template.] – PUT EVIDENCE ON YOUR BLOG

11.   FILM IT – always take extra shots, and then some more – you need as much stock footage as will enable you to edit it and produce it as you envisaged it.

12.   EDIT IT – Final Cut Pro only (unless you happen to be highly skilled, and have access to, Avid)

13.   Get an early draft on your blog and ask for feedback from other year 12 students and the teacher.

14.   Make your final draft.

15.   Create a DVD for the teacher, and one for yourself.

16.   Link the video to an array of social media – get feedback. – PUT EVIDENCE ON YOUR BLOG

17.   Make sure your second task is done (PRINT or E-MEDIA – see separate step-by-step guide)

18.   Evaluate your video – 1500 word essay. – [You will be given a template.]

a-ha - Take On Me (Official Video)

Example of music video analysis

Here is an example:

‘Take on Me’ - AHA

1.Who are the artists, producer, director and production company behind it?

Director: Steve Barron 

Production Company: Limelight Productions, London

Producer: Simon Fields

Cinematographer: Oliver Stapleton

Editor: Richard Simpson @ Rushes Film Editing, London

Animation: Michael Patterson& Candace Reckinger

2.What is the record label?

Warner Brothers

3.Who are the target audience?

teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life

4.Is there a narrative? If so, what’s the story?

A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!

5.Describe some of the cinematography; including camera work, editing, filters & special effects.

lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage

6.Describe the mise-en-scene  – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white

7.What make it successful?

- the animation

Homework!

Narrative & Music Video - lesson slides

Narrative theory - lesson slides and tasks

Brief 3 and music video classwork

Lesson slides: